Wyndham Hotels & Resorts is expanding its footprint into Panama with the conversion of the five-star, 301-room Veneto Hotel & Casino in Panama City. The hotel's name will be changed to The Veneto, a Wyndham Grand Hotel.
The hotel, located on Via Veneto in Panama City's financial and business district, is undergoing a multi-million dollar renovation of its guest room, suites, restaurants and casino. It currently offers four restaurants, a full-service spa and fitness center, rooftop pool, business center, 15,000 square feet of meeting space and a 40,000-square-foot Las Vegas-style casino, one of the largest in Latin America. Silver Entertainment, the gaming and hospitality investment arm of New York-based Andalex Group, will operate the hotel.
"Panama is a great destination market, and a banking and commerce city with many American tourists," Peter Strebel, Wyndham's president, told CPN. He noted that the city is a gateway to Latin America, and that the company has expanded its development team to seek out even more deals in the region. The company has several Latin American deals in various stages of negotiation right now, but Strebel declined to elaborate.
The introduction of the Wyndham flag in Panama is part of the brand's strategy to pursue flagship Wyndham hotel properties in key international and gateway cities. "We've basically been a North American brand for 25 years," Strebel said, noting that since Hotels & Resorts is now part of Wyndham Worldwide Corp., its focus has become more international. Panama marks Wyndham's third international hotel; the other two are in London and China.
Last year, Wyndham Hotel Group, another component of Wyndham Worldwide, announced a strategic partnership with Corinitha Group to jointly manage hotels under the Wyndham and Ramada brands in Europe, the Middle East and Africa, which will bring nine more Wyndham hotels its portfolio by the end of the year, Strebel added.
Overall, Wyndham Worldwide has 10 hotel brands representing nearly 6,500 hotels and 541,000 hotel rooms. Twenty-one percent of its development pipeline is outside of North America.
In late November, Hard Rock International announced that it would enter Latin America with the luxury 445-room Hard Rock Hotel in Farallon, Panama. Other developers are building in the country's fledging hospitality market, as well, including the Trump Organization, who is building the $220 million, 2.4 million-square-foot Trump Ocean Club International Hotel & Tower in Panama City.
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source: commercialpropertynews.com